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Elab Solutions

A flyer system for an exam-prep academy that trains nurses for licensing exams around the world — NCLEX, OET, IELTS, Saudi, DHA and Oman — built so every new cohort gets a flyer in the same voice.

Client
Elab Solutions International
Year
2024–2025
Discipline
Social
Role
Social design, Campaign system, Art direction

The brief

Elab prepares nurses for the exams that let them practise abroad: NCLEX for the US, OET and IELTS for English, and the Saudi, DHA and Oman Pearson VUE licensing exams for the Gulf. New cohorts start every month, so the academy needed flyers that could be turned around fast for any course, without ever looking like a different brand.

Eleven courses, one system

One template, every exam

Every flyer is built from the same nine parts, so a new course is a matter of swapping the exam name, the benefits and the portrait. Students learn where to look: the exam in gold, the date bottom left, the WhatsApp number to enrol.

Anatomy of an Elab Solutions flyer, with its nine parts labelled
01

Elab Navy

#1E4389

02

Gold

#FFBE00

03

Cream

#FFDFAC

04

White

#FFFFFF

Room to vary

Inside the system each exam gets its own move: a full-bleed portrait for Oman, a tiered package layout for the NCLEX 3-in-1, cream panels for mastery classes, and a "NEW" ribbon wherever the MY CLASSROOM practice platform launched.

Oman Pearson VUE exam tutorial
NCLEX Full (3 in 1) Package
NCLEX Mastery Class

The rest of the courses — click any flyer to view it full size

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